Are There Too Many Beauty Gurus?



If you’re reading this, chances are that you follow at least one beauty “guru” or content generator online either on a blog, social media platform like Instagram, or even YouTube.

If this is the case, you’ve also noticed the insane spike in the number of girls and women who are now generating this type of content. This type of common content includes outfit of the days, makeup looks and tutorials, in-depth beauty routines, product recommendations, and product tutorials.

This brings me to the main question at hand… Are there too many internet beauty gurus?

Looking back many years, beauty blogs and videos weren’t commonplace. There were a select handful of women doing this, but not very many. Now anyone can do a quick search for ‘beauty blog’ or ‘beauty gurus’ and be flooded with options. How much content is too much? On the flip side, there are also many girls who have a lot to share but can’t get noticed. In a sea of some really talented girls producing great content, how is it possible to stand out? Is there too much out there, are we getting  beauty overloaded?

Part of the reason I created One Parade to be what is is now remains the fact that I felt it was all just a little bit too much. What about natural alternatives? What about loving your bare face? However, beauty reviews, discussions, and tutorials remain my most popular content on the site despite my posts on organization and minimalist room decor. This says so much to me!

I’m working to create more content relative to these natural beauty interests. However, I can’t help but wonder… Is there too much of this content already out there? Is it overwhelming?

Please let me know what you think about this online beauty community expansion within the comments! Do you think there are too many beauty bloggers and vloggers out there? I’d love to discuss.

Categories: Beauty
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